Current Positioning

GOOGLE POSITIONING

For every web site it is important to be positioned in search engines as good as possible. For Teleweb even more, as Google Analytics shows that the absolute majority of Teleweb´s spectators come from search engines, espcially Google (79 %). That´s way we concentrate our effort every day consciously on positioning Teleweb in Google within those for our spectators, clients and thereby for us important key words like: Mallorca TV, Mallorca WebTV, Mallorca InternetTV, Mallorca Events, Mallorca Who is Who, Mallorca Gastronomy, Mallorca Restaurant, Mallorca Apartment, Mallorca House, Mallorca Real Estate etc.
Since Teleweb´s start in 2005, the evolution of the spectators’ statistic has been clearly positive, the platform keeps Pagerank 5 by Google over the whole year and after the restructure in 2013 made also a big jump improving by Alexa. It wouldn´t be fair today to compare with the pioneer times, so here comes the eveoliton of the major parameters between the year 2011 and 2014, super up-to-date:

NUMBER VISITORS

65%

NUMBER VIEWED PAGES

80%

AVERAGE TIME/VISITOR

95%

PAGES/VISITOR

95%

NUMBER TV-MINUTES BROADCASTED

80%

ALEXA POSITIONING

65%

TELEWEB IN COMPARISON

Google´s PageRank and Alexas Ranking are 2 of the usual registers, which information updates regularly and where each client preparing the next media mix can get a more clear idea about how the different online media are being valued. The criteria behind Google´s Pagerank (the higher the better) and Alexa (the lower the number, more traffic estimates Alexa) are internal but in comparison with the own site, where the statistic is known, one can draw a more accurate picture.
Follows a list of Teleweb+ compared to other relevant online media in e-promotion of the Balearic Islands, irrespective of whether the sites are being managed by an public institution or private company. Last up-date 6.10.2016:

MEDIA

teleweb.es
canal-4.tv
visitmalorca.com
infomallorca.net
abc-mallorca.com
inselradio.com
die-inselzeitung.com
mallorca.de
el-aviso.es
masmallorca.es
deutsches-mallorca.tv
luxmallorca.tv
mallorcamagazin.com

PAGERANK

5
3
3
4
2
4
3
4
3
3
0
4
5

ALEXA

298.891
2.374.124
1.492.852
1.103.119
513.600
470.943
3.662.423
1.193.421
2.583.330
2.916.873
no rank
15.904.932
175.643